Popular social media platforms statistics from Statistica71
Platform | Primary feature | Country of origin | Organisation | Users | Notes |
YouTube | Online video sharing and social media platform. Free to use. | USA | Approximately >2 billion monthly | Searchable. | |
Messaging platform, allows users to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other content. Free to use. | USA | Meta | Approximately >2 billion monthly | Not searchable. Groups can have 512 users in them. | |
Photo and video sharing social networking site. Free to use. | USA | Meta | Approximately 1 billion monthly | Searchable. Some content is limited to connections only. | |
Social networking service, allows messaging, image and video sharing, marketplace online shopping, live video sharing. Free to use. | USA | Meta | 2.89 billion active monthly | Searchable. Some content is limited to connections only. | |
Instant messaging, social media, mobile payment. Free to use. | China | Tencent Holdings Limited | 1.25 billion monthly | Searchable. Some content is limited to connections only. | |
TikTok (Known in China as Douyin) | Video sharing focused on short form videos (15 s to 3 min). Free to use. | China | ByteDance | 837 million monthly active | Searchable. Some content is limited to connections only. |
Snapchat | Photo sharing multimedia app with video features. Free to use. | USA | Snap | 347.3 million monthly active | Searchable. Some content is limited to connections only. |
Microblogging focused on short messages known as ‘tweets’. Live chat event function Tweetchat. | USA | 330 million monthly active | Searchable. Some content is limited to followers only. |