Table 1

Popular social media platforms statistics from Statistica71

PlatformPrimary featureCountry of originOrganisationUsersNotes
YouTubeOnline video sharing and social media platform. Free to use.USAGoogleApproximately >2 billion monthlySearchable.
WhatsAppMessaging platform, allows users to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other content. Free to use.USAMetaApproximately >2 billion monthlyNot searchable. Groups can have 512 users in them.
InstagramPhoto and video sharing social networking site. Free to use.USAMetaApproximately 1 billion monthlySearchable. Some content is limited to connections only.
FacebookSocial networking service, allows messaging, image and video sharing, marketplace online shopping, live video sharing. Free to use.USAMeta2.89 billion active monthlySearchable. Some content is limited to connections only.
WeChatInstant messaging, social media, mobile payment. Free to use.ChinaTencent Holdings Limited1.25 billion monthlySearchable. Some content is limited to connections only.
TikTok (Known in China as Douyin)Video sharing focused on short form videos (15 s to 3 min). Free to use.ChinaByteDance837 million monthly activeSearchable. Some content is limited to connections only.
SnapchatPhoto sharing multimedia app with video features. Free to use.USASnap347.3 million monthly activeSearchable. Some content is limited to connections only.
TwitterMicroblogging focused on short messages known as ‘tweets’. Live chat event function Tweetchat.USATwitter330 million monthly activeSearchable. Some content is limited to followers only.