Tools and frameworks for creating and engaging in risk communications through social media
| Tool or framework | Description |
| The Rand Public Health Disaster Trust Scale Measurement tool | Helps to identify communities where there is a low amount of trust; can indicate communities for targeted communications and inclusion in community partnership.35 |
| The Crisis and Emergency Risk Communication (CERC) Toolkit | Published by the Centers for Disease Control and Prevention; includes 12 modules which outline elements of a crisis, as well as the message development and audience research required to create public health risk communication plans.36 |
| The Theoretical Domains Framework (TDF) | Focuses on implementation; preserves theory throughout the process of creating communication plans which targets specific health behaviour change.37 |
| The Risk Communication on Social Media (RCSM) Model | Created to help risk communicators in identifying factors that facilitate message passing in social networks in their specific context.38 |
| The Social Media and Public Health Epidemic Response (SPHERE) Continuum | Characterises the functions of social media across the epidemic-response continuum (ie, first level is labelled social media as contagion, which refers to misinformation that can contribute to harm in the same way the disease can).39 |
| Health Communication at a Glance | A 12-step process for communicators to develop health communication initiatives; based on project management approach; includes sample worksheets and fillable documents.40 |