Readership of selected newspapers 201340 41
| Category | Daily Mail | Daily Mirror | The Telegraph | The Guardian |
| Circulation | 1 863 000 | 1 058 500 | 555 600 | 204 400 |
| Average age | 58 | Not given | 61 | 44 |
| Readership 65+ | 45% | 34% | 46% | 21% |
| Gender | 51% female | 54% male | 52% male | 52% male |
| Social class ABC1* | 64% | 43% | 87% | 89% |
| Predominant geography (Mori 2005) | 83% outside London and Scotland | North | East and South East | London |
| Predominant political stance** | Right | Left | Centre right | Centre left |
| Market designation | Tabloid | Tabloid | Broadsheet | Broadsheet |
* Social gradings A-E are based on 2011 UK census data. ABC1 represents higher & intermediate to clerical and junior occupations. ** Political stance reflects party affiliation in the most recent general election. (Right: Conservative, UKIP; left: Labour, Green; Centre right: Conservative, Liberal Democrat; Centre left: Labour, Liberal Democrat.)