Incremental costs associated with social marketing and crowdsourced arms
Phase | Financial costs Inputs to be capture, can all directly be found in the project financial accounts, main challenge is to allocate across components and to allocate SESH overhead costs | Economic costs Extra inputs not already captured by financial costs |
---|---|---|
Contest development | ||
Video contest (including production) | Money paid for planning and implementation | For social marketing arm:
|
Survey start-up | Money paid to launch the survey (start-up) |
|
Survey implementation and intervention | Money paid to the participants (implementation) Money paid for the software used for follow-up (implementation) |
|
Testing |
|
*The cost will be annualised and we will calculate a proportion of the cost to account for items only being used the study time frame. The key idea is that some of these phases are like capital goods, where they only need to be performed once but have benefits for longer (thus requiring annualisation of costs), while the implementation phase has a life only as long as the survey is running.
CBO, community-based organization; CDC, centers for disease control.